Welcome to the home of Friends of Veterans Memorial Circle.

We are a persevering group of neighbors in Rockford, Illinois who want to make sure that an unusual and once-forgotten veterans’ memorial – at the quadrants of a roundabout – is a fitting tribute to those in Winnebago County who served and sacrificed.

To beautify Veterans Memorial Circle in 2019, we planted thousands of flowers in a single day at and around the Main/Auburn roundabout with the help of more than 300 volunteers. All privately funded.

In the age of COVID-19, we can’t gather the same way, but we can achieve the same beauty. We are still planting thousands of flowers, but over several sessions and in small, socially distant groups according to safety protocols.

Many thanks to Holli Connell of Engine Studio for photographing our efforts and to Mustafa Abdall of Rockford Today Network for contributing photos.

To learn more about what we do day to day, follow us on Facebook and Instagram.